Do Not Churn
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The collapse of earned activation
Agents will do every step you let them. Retention now depends on the one you don't.
Jun 18
•
Daria Littlefield
AI takes the thinking out, how do we get it back?
One product decision that changes the way AI impacts the learning process
Jun 4
•
Daria Littlefield
1
May 2026
AI buddy that lives next to your cursor
Screen-aware AI turns every unfamiliar app into a lesson with someone next to you
May 22
•
Daria Littlefield
1
The free skill library is not a gift (it's a strategy)
Why Anthropic and Vercel are both building open skill ecosystems - and what every product builder can learn from it.
May 14
•
Daria Littlefield
How email app product category is splitting into two jobs
One is to make an inbox faster. The other is to stop the inbox from existing.
May 7
•
Daria Littlefield
1
April 2026
Why software is about to stop having an interface
A look at Thesys and Flipbook - what Y Combinator, Anthropic, and the SaaS incumbents are slowly turning into substrates are telling us about who…
Apr 30
•
Daria Littlefield
How Claude Design absorbed the last human-owned step in vibe coding
And what it reveals about the kind of churn no moat was built.
Apr 22
•
Daria Littlefield
Churn is just graduation you didn't design for.
Cabinet, Mem, and NotebookLM show what happens when a personal knowledge base hits its ceiling.
Apr 15
•
Daria Littlefield
The unfair advantage you can't hire for
In the era when anyone can build an app, the founders who win are the ones who know the problem too well to let someone else solve it.
Apr 1
•
Daria Littlefield
March 2026
The Retention Wall is dead. Here's what replaced it.
Amazon Prime, Netflix, and Lovable reveal three different beliefs about what a churning customer actually is.
Mar 25
•
Daria Littlefield
1
When everyone can build, nobody gets found
Inside the AI tools racing to solve the attention problem that vibe-coding created
Mar 18
•
Daria Littlefield
2
What Cal AI's 0$ to $50M ARR story reveals about the new app economy
A 19-year-old just sold his app to the #1 competitor in the category. He built it in high school classrooms. $0 to $50M ARR in 18 months. 7 employees.
Mar 4
•
Daria Littlefield
2
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