Do Not Churn

When everyone can build, nobody gets found

Inside the AI tools racing to solve the attention problem that vibe-coding created

Mar 18 • Daria Littlefield

What Cal AI's 0$ to $50M ARR story reveals about the new app economy

A 19-year-old just sold his app to the #1 competitor in the category. He built it in high school classrooms. $0 to $50M ARR in 18 months. 7 employees.

Mar 4 • Daria Littlefield

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February 2026

Which apps are built to stay and which get vibe-coded away

Today anyone could ship a habit tracker in a weekend. So now the question is: what makes an app impossible to leave?

Feb 24 • Daria Littlefield

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ADHD mainstream got focus apps split into three paths

Apps stopped selling "better blockers" and started selling "when do you need help?" - before distraction, during work, or when willpower fails.

Feb 18 • Daria Littlefield

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From swipe fatigue to IRL: Inside the apps racing to get you off your screen

How Hinge, Timeleft, and Thursday are turning loneliness into a $20M+ opportunity by optimizing for outcomes

Feb 10 • Daria Littlefield

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Is 'app-of-apps' becoming the new interface for work and life?

How autonomous assistants reduce clicks, decisions, and mental overload

Feb 2 • Daria Littlefield

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January 2026

Why AI note-taking tools no longer compete on features

Instead, hey compete on intent: preserving decisions, building understanding, or capturing ideas before they cease to exist.

Jan 26 • Daria Littlefield

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Search to Swipe: what three decades of Dating Apps reveal about customer experience and churn

How engagement-first design rewarded motion over outcomes and accidentally trained users to disengage

Jan 19 • Daria Littlefield

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From hype to abandonment: where Consumer Apps lose users in the first 30 days

We’ve all installed an app we were excited about — and never opened again. That drop-off isn’t random: it’s the result of predictable product decisions…

Jan 8 • Daria Littlefield

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December 2025

Why buying a plane ticket feels harder than it did 30 years ago

How flight booking evolved from trust to endless comparison — and what Trip.com, Going, and RatePunk reveal about modern churn.

Dec 19, 2025 • Daria Littlefield

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Why users bail before they ever hit 'contact support'?

For every customer who complains, 25 others just uninstall. I walk through products so you can see where they're bleeding users - and highlight fixes…

Dec 12, 2025 • Daria Littlefield

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