Do Not Churn | Daria Littlefield | Substack

Churn is just graduation you didn't design for.

Cabinet, Mem, and NotebookLM show what happens when a personal knowledge base hits its ceiling.

Apr 15 • Daria Littlefield

The collapse of earned activation

Agents will do every step you let them. Retention now depends on the one you don't.

Jun 18 • Daria Littlefield

AI takes the thinking out, how do we get it back?

One product decision that changes the way AI impacts the learning process

Jun 4 • Daria Littlefield

AI buddy that lives next to your cursor

Screen-aware AI turns every unfamiliar app into a lesson with someone next to you

May 22 • Daria Littlefield

The free skill library is not a gift (it's a strategy)

Why Anthropic and Vercel are both building open skill ecosystems - and what every product builder can learn from it.

May 14 • Daria Littlefield

Most Popular

Search to Swipe: what three decades of Dating Apps reveal about customer experience and churn

Jan 19 • Daria Littlefield

From hype to abandonment: where Consumer Apps lose users in the first 30 days

Jan 8 • Daria Littlefield

Is 'app-of-apps' becoming the new interface for work and life?

Feb 2 • Daria Littlefield

From swipe fatigue to IRL: Inside the apps racing to get you off your screen

Feb 10 • Daria Littlefield

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Do Not Churn is where I break down real product experiences to show you exactly where apps lose users and what makes them stick.

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Do Not Churn

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