Do Not Churn | Daria Littlefield | Substack

Churn is just graduation you didn't design for.

Cabinet, Mem, and NotebookLM show what happens when a personal knowledge base hits its ceiling.

Apr 15 • Daria Littlefield

The moat that had to be bought

Salesforce, Adobe, and SpaceX spent more than $65 billion over eight months to re-secure switching costs that agentic AI had arbitraged away.

Jul 14 • Daria Littlefield

The collapse of earned activation

Agents will do every step you let them. Retention now depends on the one you don't.

Jun 18 • Daria Littlefield

AI takes the thinking out, how do we get it back?

One product decision that changes the way AI impacts the learning process

Jun 4 • Daria Littlefield

AI buddy that lives next to your cursor

Screen-aware AI turns every unfamiliar app into a lesson with someone next to you

May 22 • Daria Littlefield

Most Popular

Search to Swipe: what three decades of Dating Apps reveal about customer experience and churn

Jan 19 • Daria Littlefield

From hype to abandonment: where Consumer Apps lose users in the first 30 days

Jan 8 • Daria Littlefield

Is 'app-of-apps' becoming the new interface for work and life?

Feb 2 • Daria Littlefield

From swipe fatigue to IRL: Inside the apps racing to get you off your screen

Feb 10 • Daria Littlefield

Subscribe

Do Not Churn is where I break down real product experiences to show you exactly where apps lose users and what makes them stick.

About Archive Recommendations Sitemap

Do Not Churn

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts