Do Not Churn
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Why software is about to stop having an interface
A look at Thesys and Flipbook - what Y Combinator, Anthropic, and the SaaS incumbents are slowly turning into substrates are telling us about who…
Apr 30
•
Daria Littlefield
How Claude Design absorbed the last human-owned step in vibe coding
And what it reveals about the kind of churn no moat was built.
Apr 22
•
Daria Littlefield
Churn is just graduation you didn't design for.
Cabinet, Mem, and NotebookLM show what happens when a personal knowledge base hits its ceiling.
Apr 15
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Daria Littlefield
The unfair advantage you can't hire for
In the era when anyone can build an app, the founders who win are the ones who know the problem too well to let someone else solve it.
Apr 1
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Daria Littlefield
The Retention Wall is dead. Here's what replaced it.
Amazon Prime, Netflix, and Lovable reveal three different beliefs about what a churning customer actually is.
Mar 25
•
Daria Littlefield
1
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Search to Swipe: what three decades of Dating Apps reveal about customer experience and churn
Jan 19
•
Daria Littlefield
6
1
From hype to abandonment: where Consumer Apps lose users in the first 30 days
Jan 8
•
Daria Littlefield
6
Is 'app-of-apps' becoming the new interface for work and life?
Feb 2
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Daria Littlefield
4
2
From swipe fatigue to IRL: Inside the apps racing to get you off your screen
Feb 10
•
Daria Littlefield
4
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