Spot on! It's a tricky task to keep retention numbers high without attacking the 'positive' retention, which is, ultimately, 'left because I found someone' churn reasons. However, there's an interesting statistics that actually have a strong argument for the dating app model - for a young person, it takes 4-7 years of active dating or 30-50 first dates before they find their life partner. So, it takes years of attempts before one leaves dating apps for good :)
Spot on! It's a tricky task to keep retention numbers high without attacking the 'positive' retention, which is, ultimately, 'left because I found someone' churn reasons. However, there's an interesting statistics that actually have a strong argument for the dating app model - for a young person, it takes 4-7 years of active dating or 30-50 first dates before they find their life partner. So, it takes years of attempts before one leaves dating apps for good :)